The display in the store window changes color the second an adolescent touches a sneaker. Try as she may, she flashes a smile and gestures for her companions to be there. As soon as a couple stops in front of the restaurant window to consider their dinner options, a digital menu comes to life with daily specials. The timeless practice of adorning one’s windows? Consumers adore the new digital version – get the facts!
We should have a business conversation—in a very literal sense. While static displays from yesteryear were entertaining to look at, they lacked the communication skills necessary to greet, joke, or respond to inquiries. That is not all that interactive storefront elements accomplish. Envision displays that respond to hand movements, motion detectors that trigger the playback of music, or QR codes that lead directly to a hidden sale. People increasingly interact with what they see in window displays; it’s not simply about looking in.
This is a tale. For example, consider Beth, the proprietor of a charming store. The company was sluggish, as is typical throughout the summer. So that people could virtually “try on” hats, she set up an interactive magic mirror. Just one week later, her traffic had doubled. Why? The cat may have been killed by curiosity, but they were brought inside to shop by satisfaction! People are more likely to visit exhibits when they are able to touch, poke, and test them.
Also, this is a scientific topic. Instinctively, we want to know everything. If you provide them with a challenge or an object that they can change, they will remain to find the solution. It’s marketing jargon, not dopamine. Stores that managed to make their customers think, chuckle, or even roll their eyes at an amusing animation tend to have more engaged customers.
Keep the technology simple, though. People are likely to leave if they are asked to solve a puzzle in order to view your newest offerings. That ideal place? Effortless exchanges with instant results. Get a coupon by spinning a digital wheel. Select the new taste by tapping. An alert reading, “Show this for 10% off,” appears. When you incentivize engagement, people will come back. Nearly certainly accompanied by companions.
Accessibility should not be overlooked. Your window technology shouldn’t necessitate Spider-Man reflexes from Grandma. Large, legible buttons, detailed on-screen directions, and perhaps even a greeting from the screen (“Hey there! Looking for some inspiration? (Remove any obstacles by tapping on me!).
A static display also fails to pique the interest of its viewers. Frequently change your interactive content. Transform your window into next week’s trivia game and this week’s community bulletin board. When things are new and exciting, people are more likely to return. Who here remembers senior year of high school? The spot at the fancy table was in high demand. Put the nice table in your window.
Looking for the finishing touch? Data. Learn more with the help of interactive windows. You want to know which things are most tapped? Which sales cause individuals to quit? Put this to use by adjusting inventory, changing ads, or surprising regulars with a flash discount.
Interactive displays in windows are not a ploy. Right there on the sidewalk, they play the role of town crier, game show host, and even comedian on occasion. You don’t even need an invitation to make your store the envy of the neighborhood. Draw attention, make others laugh. The rest will be taken care of by the world beyond your window.