You’ve probably seen a lot of attorney ads on local TV https://localattorneysonline.com/. What about those outrageous spectacles, filled with all manner of antics, designed to capture your attention, in the Wild West of local TV, you know? My friend, buckle up. You’re about to embark on a unique journey.
Imagine yourself on the couch eating a snack when you suddenly hear a familiar attorney’s commercial. The predictability of the commercial is oddly soothing, but its eccentricity makes it delightful. Bemusedly, you observe lawyers transforming into superheroes with their cheap capes and heroic stances. Who knew! Batman, a Batman lawyer. You think it’s only Tuesday?
John Smith Esq. is staring into your soul so intensely that you might think he’s auditioning to be in the next courtroom play. It begins with an unfortunate car crash. In the midst of smoke, he emerges, declaring his victory against complexity and inefficient auto insurance policies. This dramatic flair was nothing less than theatrical. Oscars, anyone?
Don’t forget to include the taglines. Pure gold. For example, you might say, “I’m a bulldog in your corner”, with all the fierceness and machismo a wrestler would display when entering the ring. Perhaps “Your Injury is Our Passion”; a phrase which leaves you wondering how passionate an attorney group can be when it comes to stubbed feet and minor accidents.
Then there’s the firm of lawyers that makes a show out of guaranteeing you a return call. The commercial promises that they’ll answer your call no matter how complex or complicated the problem. The commercial depicts a lawyer being yanked unceremoniously out of yoga class while echoing “You call. We answer.”
There are many different production styles, and this adds more confusion to the mix. The classic “talking heads” approach is used by some, showing lawyers in front their massive bookcases. CGI is also used by some, where attorneys are digitally dropped from helicopters in order to protect you against personal injury thefts. You feel like you’re on an rollercoaster as they navigate their creative endeavors. The next minute, you are on an uplifting climb. Next you find yourself plunging into a close-up shot of a wrecked car.
You can also find heartwarming testimonies from clients. Sweet little testimonials. The young woman who referred to the lawyer dismissing her case said, “I had no idea justice could be so sharp.” The young woman’s gratitude and awe are mixed, making it seem as if Bob is a hero rather than just a local lawyer. Theatrics can be tempered by moments like this.
Some folks are bound to stick with the old ways. The business is all that matters. Professionalism, seriousness, and an impressive desk seals the deal. Each sentence of their advertisements is an offer. The steadfast seriousness of their ads seems solid to potential clients even if it’s not as flamboyant as the counterparts who are swooping in from helicopters.
It’s like flipping the channel of a TV show, with each episode bringing new characters, outrageous plots and hilarious moments. The ride is continuous, and you’ll never be sure what surprises are in store.
Next time you watch a local attorney advertisement, make sure to grab some popcorn. This could just be your most enjoyable moment of the day, despite all the legal jargon. Let’s be honest, who wouldn’t enjoy watching a lawyer fix the world by fixing one accident at a moment?